The Problem

Despite being an integral part of the U.S. social fabric for more than 125 years, Sikhs remain underrepresented in our national discourse. A general lack of Sikh awareness means that journalists in newsrooms across the country often do not have the terminology, context, or access to interviewees to cover stories that matter to the Sikh American community respectfully or responsibly. Moreover, we too often see stories about the community confined to narratives of victimization or tragedy, leaving the diverse, triumphant scope of the Sikh experience in the United States all but uncovered.

The Solution

The Sikh Coalition works to provide 24/7 support to journalists at the local, national, and international level as to ensure respectful and responsible coverage of the stories that matter most to our community. Sometimes, this work takes the form of rapid responses to late-breaking news like hate crimes or policy developments; in other cases, building relationships and pitching stories ensures proactive coverage of positive events that spread Sikh awareness.

  • Nearly press hits in 2021
  • More than Americans reached with our CNN feature
  • s of reporter interactions every year


Watch some of our high-impact, national-level media work below!

Religion and Identity in Young America on CBS Religion and Culture, 2019

Life As A Turban-Wearing American Trucker on AJ+, 2019

Clip from United Shades of America with W. Kamau Bell on CNN, 2018

The Daily Show with Trevor Noah on Comedy Central, 2016

How You Can Help

If you are a journalist or a community member in need of media support, contact our media and communications team at You can also visit the Newsroom section of our website for resources like our Reporter’s Guide to Sikhism or our Reporter’s Guide to Visiting a Gurdwara, or to check out recent press releases or media hits.